Who remembers Meta Birkin? It was a NFT not made by Hermes, but by Mason Rothschild. Hermes was not happy about the transforming of their bags for profit into NFTs by Rothschild and there was legal action taken.
Who remembers when luxury brands didn’t believe in e-commerce, stating it would cheapen the customer experience? Not only have most brands ended up realizing the potential of the e-commerce market, brands are now dabbling into the Metaverse.