Anna Brismar coined the term circular fashion and describes it as “clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulated responsibly” and must “return safely to the biosphere when no longer of human use.” The pre-owned market is a stepping stone into circular fashion and is changing the way people see and wear fashion. It has become a global phenomenon that is expected to grow 127% by 2026. This is great news for shoppers and the planet.
It has become known that Millennials and Gen-Z shoppers find the emotions they feel while shopping pre-owned much more rewarding than shopping fast fashion. The sense of accomplishment and joy you feel when you hit the jackpot at a thrift store or resale website is unmatched. I know this from experience.
People are not only becoming more aware of how much they are spending but are holding themselves accountable for what they buy and where. Even the women creating fashion content for the masses have been seen pushing back towards fast fashion, with influencer Katherine Ormerod creating her own movement through the hashtag #ThisOldThing, as a way to reject the idea that you constantly need something brand new.
This shift in consumer shopping habits and consumer goals is surely worth celebrating. However, there will always be a need for fashion brands to remodel their production and business plans from the very start in order to relieve the consumer of some of this pressure because we are all catching on…
This is just another reason why Luxe Du Jour strongly promotes the Reduce, Reuse, Recycle in everything we do. When you shop preloved or sell with us you are helping us recycle the bags back to the market and helping them find a new home. Luxe Du Jour’s large array of products allows every customer to find the bag they love!